As an award winning marketer to Fortune 500 companies, Brenda Lynch has provided strategic counsel to C-suite and senior level executives, marketing solutions to drive sales and communication guidance to build national brands for top-tier companies including eBay, Disney Online, Peet’s Coffee, Jamba Juice, Bosch Home Appliances, Dole Packaged Foods, and The Jim Henson Company.
As the Senior Partner and head of the West Coast Consumer Group of Finn Partners, a public relations agency with offices across the nation, Brenda ran the Los Angeles office. She coached executives and managers to achieve a variety of performance objectives from audience segmentation and marketing tactics to developing relevant messaging and public speaking.
She was also part of the national leadership team charged with creating and maintaining the agency culture and part of the national leadership team charged with creating and maintaining the agency culture. She spearheaded programs to share best practices and elevate the quality of strategic thinking, impactful messaging, and workplace skills across the agency and have been recognized by The Holmes Report with the coveted award “Best New Agency” and “Best Agency to Work For.” Her work in the communications field has earned numerous CIPRA, PRisms and MARCOM public relations industry awards. She also is published in PR News Media Training Guidebook, contributing the chapter “Good Quotes Come from Good Key Messages.”
Brenda is a sought after media coach for senior executives conducting on-camera interviews as well as community presentations. She collaboratively works with her clients to communicate their brand in a competitive marketplace by developing relevant messaging on matters ranging from promoting the organization’s mission and product benefits to mitigating reputational issues and driving consumer behaviors.
Previously, Brenda served as the Director of the North American Consumer Practice and Managing Director of the LA office at MS&L, a leading international public relations agency. She spearheaded programs to share best practices and elevate the quality of strategic thinking, impactful messaging, and workplace skills across the agency. She has provided strategic counsel for some of the top companies in the nation: eBay, Red Bull, Mattel, Nestlé, Procter & Gamble and others.
Dedicated to growing the next generation of leaders, Brenda serves as an Adjunct Professor at USC Annenberg Graduate Program in Strategic Public Relations, creating and delivering customized curriculum that offers real-life insights, interactive workshops, and seminars, ensuring the students have solid experience with real-world clients. Brenda was tapped by California State University, Northridge to establish and serve as the founding advisor for Agency 398, a university agency for undergraduate students to work with clients and be work-force ready upon graduation.
Brenda’s commitment to the community extends to serving on the Mount Saint Mary College Rebranding Committee and Advisory Council of Allied Professionals Steering Committee for Planned Giving. In addition, she was a featured speaker at The SCAN Foundation California Summit on Transforming Long-Term Services and Support (LTSS). She also has provided strategic counsel and coaching to Union Station Homeless Service and Friends of Griffith Park.